What is Hype
HYPEBEAST was founded by Kevin Ma in 2005 as a sneaker blog. They would later discuss clothing and fashion. It later grew to popualarity in 2015 with popular brands such as Nike, Adidas, Jordan, and Supreme gave it exposure and is now streetwear. People who wear these brands are called "HYPEBEASTS". Hypebeast clothing is typically expensive due to it's popularity and high demand. The biggest contributors to HYPE is Kanye West. You can visit their website here "HYPEBEAST.COM"
